http://www.sitesquad.net/squak/ Web Banter and Happenings en todd@sitesquad.net Copyright 2008 2008-09-25T22:56:00-05:00 http://www.sitesquad.net/squak/real-estate-development-for-expressionengine-websites/ http://www.sitesquad.net/squak/real-estate-development-for-expressionengine-websites/#When:22:56:00Z We're working on a new neighborhood for websites. More details to come, soon. PDF: Sitesquad Hosting for ExpressionEngine Hosting 2008-09-25T22:56:00-05:00 http://www.sitesquad.net/squak/go-get-your-millinneals/ http://www.sitesquad.net/squak/go-get-your-millinneals/#When:04:08:00Z Young people get the web. Older people, not so much. It's that simple. Forrester Research has published a new report, “The Seven Tenets of the Information Workspace,” with the recommendation that businesses should seek out "millennials," those born between 1980 and 2000, to help them make sense of Web 2.0 technologies and practices. Here's a post on ZDNet about the report. Web 2007-11-29T04:08:00-05:00 http://www.sitesquad.net/squak/sitesquad-redesigns-and-launches-new-web-management-web-consulting-services/ http://www.sitesquad.net/squak/sitesquad-redesigns-and-launches-new-web-management-web-consulting-services/#When:05:28:00Z We launched a web redesign a little over a week ago, unveiling some new twists in the marketing of our services. Our business model hasn't changed, just our packaging. It's a good time to reset the table. Let's break down Sitesquad in simple terms. Sitesquad 2007-11-12T05:28:00-05:00 http://www.sitesquad.net/squak/google-really-wants-you-to-know-how-easy-seo-sem-is/ http://www.sitesquad.net/squak/google-really-wants-you-to-know-how-easy-seo-sem-is/#When:16:11:00Z It seems everytime I check in on the Google Webmaster Blog I find myself reading something to the effect that I just need to create good useful content to achieve betting search rankings. More recently, that's also become the message on the AdWords side with respect to ads and landing pages. How many times, in how many different ways, can they say, "just create good content?" Search 2007-06-22T16:11:00-05:00 http://www.sitesquad.net/squak/state-of-web-marketing/ http://www.sitesquad.net/squak/state-of-web-marketing/#When:17:15:00Z Interesting thoughts on the direction of Web marketing over at SearchEngineWatch.com "One of this things that struck me (again) while I was at Search Engine Strategies in New York earlier this month was that the world of search marketing, and Web marketing in general, is becoming more and more like old-fashioned marketing." - Eric Egne Indeed, I think this is the reality, but I wonder how many marketers are still buying "perception" - err, all the little tricks and gimmicks one thinks they can do with their site to generate business. Trust is at the Core of the New Web Marketing Managing 2007-04-25T17:15:00-05:00 http://www.sitesquad.net/squak/dont-build-a-cms-for-content-alone/ http://www.sitesquad.net/squak/dont-build-a-cms-for-content-alone/#When:02:32:00Z Having to publish lots of content isn’t enough to make me want to build a custom CMS. There’s just too many good publishing systems already out there – ExpressionEngine (our fav), Movable Type, Wordpress, Drupal, the list goes on. Web 2007-04-13T02:32:00-05:00 http://www.sitesquad.net/squak/whats-good-for-the-google-isnt-good-for-the-gander/ http://www.sitesquad.net/squak/whats-good-for-the-google-isnt-good-for-the-gander/#When:20:28:00Z Apparently, the rules are different for the "don't-be-evil" empire. Google says not to scrape content from other sites. It's bad, and it doesn't serve your visitors. Seems like a peculiar stance for a company that scrapes with the audacity Google does. Search, Web 2007-03-23T20:28:00-05:00 http://www.sitesquad.net/squak/back-to-the-sitesquad-proposition/ http://www.sitesquad.net/squak/back-to-the-sitesquad-proposition/#When:20:07:00Z Let me get back to real the business proposition around here - too much ranting and raving about other things. I was working on a project outline for a client and came up with several key objectives of the initiative which really help put our subscription service in context. I'll dive into those points, but first understand our subscriptions are geared for organizations with lots of work. They're not for companies just tip-toeing into the Web. Subscriptions 2007-03-08T20:07:00-05:00 http://www.sitesquad.net/squak/how-to-fuck-up-the-franchise/ http://www.sitesquad.net/squak/how-to-fuck-up-the-franchise/#When:18:56:00Z Pardon my French, but I get aggravated when I see companies pissing away their franchises because they're either lazy, they just don't get it anymore, or they're in-different to what they know their customers need. It's 2007. If you're a player in tech or software, you don't get a pass for Web incompetence. You've had ample time to figure out what your browser-based customers need today? Who's pissing away their franchise? I can't say, in deference to friends. But here's the deal. Business 2007-03-02T18:56:00-05:00 http://www.sitesquad.net/squak/google-apps-vs-microsoft-office-part-2/ http://www.sitesquad.net/squak/google-apps-vs-microsoft-office-part-2/#When:20:00:00Z Back to the issue. I'm not going to rehash all the talk around the Web on this subject. ZDNet offered a pretty good breakdown a few weeks ago, Google Office vs. Microsoft Office: What’s the end game?. But I do have some random thoughts, starting with the revelation that I bought the Google's enterprise edition last night for our business. 2007-02-27T20:00:00-05:00