Interesting thoughts on the direction of Web marketing over at SearchEngineWatch.com

"One of this things that struck me (again) while I was at Search Engine Strategies in New York earlier this month was that the world of search marketing, and Web marketing in general, is becoming more and more like old-fashioned marketing." - Eric Egne

Indeed, I think this is the reality, but I wonder how many marketers are still buying "perception" - err, all the little tricks and gimmicks one thinks they can do with their site to generate business.

Trust is at the Core of the New Web Marketing

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Posted by Todd

In the CMS space, our specialty is with lightweight systems not as sophisticated or expensive as enterprise solutions from the likes of a Vignette or Interwoven. Our favorite is ExpressionEngine (EE) from pmachine.com. Others get more buzz, but we think the pmachine.com is just this determined underdog.

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Posted by Todd

This is for ultra-competitive marketing VPs and directors. If you're serious about your website, I mean "real serious," then hire a product manager.

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Posted by Todd

It's obvious Google's marketing folks are not too concerned with the graphics on their corporate pages. For good reason – they don't matter. Look at Google's balance sheet. Stock image collages, gradient backgrounds, cutesy navtabs and boxes with rounded corners are nice, but they don't have anything to do with what's in the bank.

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Posted by Todd