Do you need a product manager?

This is for ultra-competitive marketing VPs and directors. If you're serious about your website, I mean "real serious," then hire a product manager.

Websites can be just as complex as products, especially when you’re looking to move beyond “brochure-ware.” Consider all that has to be managed:

1. Creative and functional design
2. Content development
3. Feature and functionality requirements
4. Technology selection, integration and management
5. Versioning and continuous improvement
6. Web Standards and mobile accessiblity
7. Marketing, promotion and visibility (SEO)
8. Coding, development and engineering
9. On-going production
10. QA
11. Analytics
12. Demand generation

If the Web is just a bullet point on a list of responsibilities, I wouldn’t expect too much.

Posted by Todd

Trackbacks: